ISO 9001:2015 Implementation Strategy in Small And Medium Metal Industries

Abstract

The metal industry in Tegal has played a central role in the city's economy and the quality of life of its people for decades. However, they still rely on third parties in the product sales process, which has the potential to reduce profit margins. This dependence occurs because Metal SMEs in Tegal do not have ISO 9001:2015 certification. Metal SMEs in Tegal face obstacles in meeting the ISO 9001:2015 certification requirements from B2B buyers, especially in preparing documents that comply with the standard. This study aims to formulate an effective strategy for Metal SMEs in Tegal to prepare the documents needed to obtain ISO 9001:2015 certification. This study used a qualitative descriptive approach, which collected data through observation, interviews, and documentation studies. The results of this study provide several important strategies, such as top management participation, ISO team formation, workforce training, and preparation of procedure manuals. By implementing this strategy, it is expected to reduce dependence on third parties and expand access to international markets to encourage sustainable business growth.